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Maurice van Tol


11:13, 18/1/2012 .. 0 comments .. Link

it is the biggest brand of potato chips in Europe, they have a lot of different flavors with different taste from sweet till hot. The company has been around since 1958 but they made success since 1995 with the introduction of the Flippo’s, every child in the Netherlands spared these Flippo’s. This marketing system is in my opinion one of the best strategy’s that I ever seen in the Netherlands, parents were almost forced to buy potato chips and every time when the children almost collected every flippo, they made a new collection. In 1997 they ended there flippo action

In 2001 smiths fused with Lay’s, January 2001 was decided to make the name Lay's chips so that there remained only one brand in continental Europe.
Also in that year Lay’s started a new Flippo action, Called; Pokemon Flippo’s, in the year 2001 Pokemon was very hot for children and it was a smart choice to make Pokemon Flippo’s because it was again a big success, a lot of children collected those Pokemon Flippo’s again and they forgot in one year the name Smiths..
This marketing strategy, has been always very successful and now they are the biggest potato chips brand of hole Europe, and they keep going with good marketing strategy’s now they have a action on internet to make your own chips and if it wins they sell it in the supermarkets. This is also a success because if you see a new taste in the supermarket you going to try it



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