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Maurice van Tol

Media Market

11:02, 20/1/2012 .. 0 comments .. Link

This company is specialized in electronica and is the biggest electronica business of the Netherlands. The company is started in Munchen, Germany in 1979. In 1996 Saturn takes it over and Media market became one of the largest electronica business of Europe.
in Each
country media market is a holding company and each branch is an independent operating
company with its own legal.

They have in 2008 around 500 affiliates all over the world and 26 affiliates in the Netherlands like; Alkmaar, Almere, Alphen aan den Rijn, Amsterdam (ArenA en Amsterdam-Noord), Arnhem, Bergen op Zoom, Breda, Cruquius, Den Haag, Deventer, Ede, Eindhoven, Enschede, Groningen, Heerlen, Hengelo, Leeuwarden, Maastricht, Middelburg, Rijswijk, Roermond, Rotterdam (Centrum, Alexandrium en Beijerlandselaan), Utrecht, Zoetermeer en Zwolle. In every big city they have an affiliate.


So which marketing strategy Media market use?
Every affiliate has his own promotion folder, that is because every affiliate has his own
entrepreneur. One of their most successful promotion activity is their tv spot with the slogan Media Market ‘ik ben toch niet gek’ in English; I’m not crazy.
This slogan keeps in mind by customers, and everybody was talking about it, they called it funny but also it is a good strategy for Media market.
Also they make a lot of promotion by post, everybody who lives in the Netherlands get post of Media market at home with actions and cheap prices, and also they send you to their website to order it online. I think Media market is the most successful electronic shop ever because it is so big and you have really everything where you search for there. If you look at their competitors, there are so small, I think you can better say on internet are more competitors than the shops themselves.


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