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Abercrombie and Fitch Ireland

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Abercrombie and Fitch Ireland Cheap Sale


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Abercrombie and Fitch Ireland jumping on the fast fashion bandwagon

A common theme runs through all of Abercrombie and Fitch Ireland’s ranges – a focus on classic polo tees, button-down shirts and jeans, season after season. Once upon a time this was a fool-proof formula, but with the onset of the ‘fast fashion’ era, the company is losing market share to more agile rivals like Forever 21.

The emphasis on ‘fashion alignment’ and lightning-pace speed to market is on the agenda of every apparel retailer. Fellow American teen-clothing brands American Eagle and Aéropostale have also aimed to gain share in this space by shifting the balance of product assortment away from basics and towards trend-led items. Indeed, Abercrombie and Fitch Dublin has also made clear its desire to pick up on popular style trends and shorten lead times. Aside from salvaging lost sales, this direction has the potential to reduce inventory risk. Poor inventory management has taken a toll on company performance in the past, and led to equity-eroding discounting. And yet, two challenges emerge from this steady re-alignment.

Firstly, the brand will have to double its efforts on the design front, given its elevated prices compared to its contemporaries. A key facet of the fast fashion trend is affordability, and this certainly does not fit with Abercrombie’s current price positioning. Secondly, the product mix still needs to interact with the brand’s existing heritage. Too sudden a change could alienate brand loyalists who still know and love the brand for its simple jeans and T-shirts.

It is evident that Abercrombie and Fitch is well-positioned to recoup its position in the apparel market, with strong brand equity and global recognition. While there is currently plenty of potential left for retail expansion, the brand needs to be prepared for the day when the Abercrombie fantasy faces the same fate in international markets as it has in the US. To stave off the day the brand is deemed to be “out” for good, there will need to be substance in the product beneath the marketing tactics.


Posted: 04:48, 26/11/2013
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Christmas shopping, the ultimate test for A&F

Christmas season, ushered by Black Friday, will be pivotal to Abercrombie & Fitch as its shares of the company have been on the downswing after the retailer reported third-quarter results that missed expectations due to higher costs and a slowdown in Europe.

In the US, A&F chose to hold down prices, which combined with double-digit average units cost increases to put "significant pressure on our gross margins," Chief Executive Mike Jeffries said on a call with analysts.

Abercrombie dublin follows the last edition o the Bedford Report, an increasing number of Americans are expected to hit stores during the holiday weekend, up to about 152 million, according to estimates from the National Retail Federation. The retail trade group estimates that retail sales this holiday season are expected to grow by a modest 2.8 percent to $465 billion. National Retail Federation President and CEO Matthew Shay said the firm "fully expects to see excited shoppers as early as midnight at stores around the country, as many holiday shoppers would rather stay up all night to take advantage of retailers' Black Friday deals rather than set their alarm to wake up the next morning."

As highlighted by MarketWatch, many Apparel companies like Lululemon Athletica that market their expensive brands to wealthier customers have been able to outperform their industry peers. Consumers with high incomes have continued to buy luxury items, and Lululemon has seen its stock take off in the last year on sales and popularity of its expensive yoga and fitness apparel.

The Hollister Ireland Christmas season and this week's famous "Black Friday" will be a good test as to the health of apparel stores, and some companies are hoping that high profile ad campaigns will translate into profits. Apparel Stores are already benefitting from a drop in cotton futures, which should benefit margins in the coming quarter.


Posted: 08:27, 25/11/2013
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