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Arie Kroon

4/3/2013 - Communication Science

            2013 Amsterdam West

                                        =                                      =
Leraar  Edward de haan                                =   Begonnen op - Amsterdam 27-02-2013 =
                                                =                                      =
Leraar  Rutger de graaf                                =   Inschrijfing - 21-02-2013          =
                                                                    =                                      =
Student Arie Kroon   

      ( Deze M.O.O.C doe ik mee omdat ik een punt wil maken m.b.t.- iedereen kan het )
      ( Ik heb nog nooit gehoord over dit vak en heb nog nooit gestudeerd op collage )
      ( ook heb ik nooit op welke universiteit gestudeerd )
      ( Op lagere school was ik altijd ziek of thuis )
      ( Heb wel de Lagere Zeevaart school gedaan en ben gezakt )
          ( De straat was mijn Leraar )

WEEK 1        Communication Science

        Leson 1-1

1         17 centrury hadcwoters of the dutch east indien company its called ( Het oostindische huis ) .
          There are over 150 sientists studing and teatch here in ( Het oostindische huis ) .
          We will talk about:
          1 Theories
          2 Models
          3 Concepts
          4 The scoop of oure field
          5 What is communication Like Sociology and Psychology
          6 The Historie of communication
          7 Pursiosion both from a political and a corperated angel.
          8 Processing - Is how we give meaning to a massage.
          9 Social and cultural asspects of communicationn like group dinamix and orient formation.

        Leson 1-2
        What is communication

1         Each act of transmiting information.

2         Information
          :  Thoughts
          :  Ideas
          :  Emotion

3         signs and Symbols

4         Technical media ( Things to amplefy oure communication ) Mass media.

5         In a broader difinition we can say ( Hands-Woise and Eys are communication )
          That we all juse some how.

6         Science of communication.

          : 1  Theories, Models and Methods to enalyse and discribe oure field.
          : 2  Diferent levels of communication ( Societal ,History .Political Sience .Sociology).
          : 3  Institutional communication. Sociology and Culture Antropology.
          : 4  Group communication. Sociology and Culture Antropology.
          : 5-1 Interpersonal communication. Both Sociology and Psychology. one or more people communication.
          : 5-2 Interpersonal communication This is the communication you have whith your self.

        Leson 1-3

1         Aspects of communication are Media ( political or social ) or alternaltive persectives.

2         Communicating Ideas
          Sharing Thoughts
          Absorbing new information
          Being entertaind
          Persuaded some how
          And Social, Culture and Political Anilmals.

3         Find a way to Theories Models and concepts trough the course.

4         A concept is a word or a set of words, That represends an idea.

5         The concpt of identetie

      : one-self ?
      : By-others ?
          : Or-image ?

6         Key concpts

          : Every thing around you, you see is text.
            sientist-in every thing they see text.

        Leson 1-4
        Theorie - Introduction to Communication Sience.
1         Concepts play a important roll in all Theories are Statements
      about them reality`s to seek to explain
          or predict a relation between fenomenar.
          Foreinstens the theorie of gravatie predics if i drop a pen it will drop to the floor.
          Specific predicted result the right full theorie we call a Hypothesis.
          When we visualise thease statsments this is called the MODEL.


      Independed            Dependend
      varible    Hypothesis    varible   

      Cause                Effect   
      We can Aproof or Disproof oure Hypothesis and in extantion the Conected Theorie.
      And look at the reaction and look at the results.
      In other words we test and inprove oure theories whith use of reserch
      this culd be Primary where we colect our own data
      or by studieing work of others so called SECUNDARy resarch.

      : Test-Resarch-primary or secundary-Data-Observation-Experiments-Surveys-Interviews-Content Analysis

      : Observation      ( We observate one ore more )
      : experiments    ( We conduct experiments )
      : Surveys        ( we also use Surveys ) The results are more kwantefyd.
          : Interviews      ( we conduct quality interviews )
      And finaly
      : content enalyses ( we conduct the massage it self )
      : The theorie thats every thing happens for a reason mey be true
        but we dont realy have the methods to test this.
      : sommtimes a theory will combine in a set of theories.
           Foreinstens the ( Uses & Gratifications theory ).
      Sevaral ideas about reality

         1 People make consionus dississions regarding the use of media.
         2 People are countions of there media related needs.
         3 Peope select the media thats are best suded to forefill there needs.

      They can be sepreted tested and profen independenly.
      There are still part of the same theroriecal freamework.
      Therfore can be labeld as Uses & Gratifications theory.
      Theories-Paradigms-or approaches

      Some thimes we need to look at the theory of reality more thurandly.
      Foreinstands Stakeholder Theory it tells us to studie the stake holders in any situation we can
      and beware of there intressets and agenda`s.

      Thies prospectives sometime`s caled theory Vieuw glases.
      ( what we are studie and to watch the world )

      Surveys ( Betekend in het nederlands - overzien - onderzoeken - opmeten - inspecteren.)
            Leson 1-5

1         Theories - Transmission model This model reflects dominons thought
       of communication,by proposing communication
          as a Linear process that starts with:

      : Sender creats a Massages and some how ends up with a odiance a reciver.
      : Lashwell in 1948 - made his model explesit, to understand the process of communication we need to
         conseder- :
             1 Who
          says   2 what
          Whitch 3 Channel
          the    4 whom
          what   5 Effect

2         The elements are

      1 Sender
      2 Massage
      3 Channel or midium or media
      4 Reciver
      5 Effect
2-1       Here we can clearly see that the stages so called Noise can disrubt a transmission.
          By example a car that drives by makes noise and can distrubt the transmission.       
        Leson 1-6
        Reception, Signs, and Signification

1         Reception, Signs, and Signification.

2         Affect oriented aprodge.
        : Polysemic - Masagges = different people iturpering a massage in a different way.
        : Semiotics or Samiology  so called studie of sience of communication.

          Signs are - spoken words a jesture a glans a foto a cartoon
          a writen santense a hiroglive there are all signs.
3         The process of giving meaning to thies signs is called Signification
          - not as linear proces but as Exchange of meaning.
          The sender puts meaning in the massages and the reciever takes meaning from the massages.

4         Under influence of semiotic theories..
        : The reception of th massage
        : Communication can have multiple valid outcomes.
        : example lingwisht by Roman Jacobson ( 1960 ) Shannon waver mission model.
          - 1 SENDER-2 MASSAGE-3 RECIVER he added elements from Simiotics useing
          a 4 CHANNEL witch he called 5 CONTEXT
          also the specific form that oure communication takes forinstens a writen word
          a?medem of letters is called a 6 CODE.
        : a sender called EMOTION FUNCTION are emotions and aditude
        : Reciever called CONETIVE example buy this flavour of ice creame a-Comursial.
        : Reverantial discripted function corespontal whit the context
      and happends when discribes the situation.
          Example is a nieuws report of this.
        : Main purperse of communication is to keep the LINE OPEN This is calld a FATIC FUNCTION
          AND relase to the CHANNEL.
        : A pouatic FUNCTION means that the MASSAGE is ending it`s self.
        : Metalingual function - to expleen te Code`s we use.
        : Zoals hij het uitlegd nu! heet Field Simiotics.
          Dit is een uitleg door  Roman Jacobson ( 1960 ) model is heel anders dan het Transmissin Model.
          Roman Jacobson ( 1960 ) nog lezen 47 pagina`s en ook het andere anvertentie
          met verwijzinen naar andere auteurs in
        Leson 1-7
        Cultural Approache

1         We just looked to a Alternitive to the Linear approche

      It lookes like
    : Massage construction and
    : inter pertation and leaves room for a
    : multple massage

          The third perspective i want to discus is a continuation of this line thought.

    : Cultural and social thought

          This give you insides of

    : Socialoligy
    : Socialsicology
    : Atropology

          More atation to

    : Social context

          In whitch communication takes place

    : Social group dinamix

2         Newcomb ( 1953 )

    : Sender and Reciver
    : A B and X are one social system
      if one of this elements changes
      then it is changing
      the relationschip of the three.

      Whitout communication we are - not part of society ?!

    : By lining oureselfs whith ingroups.
    : Or apousing oureselfs against Outgroups.
    : Central to this approuch is
      the notion that people construct
      a culture and social reality
      by consantly communication values 
      and aditudes and ideas.

          This idea is cold Social constructoism

        Leson 1-8
        Three Approaches

1        We made a broader prospectives of three prospectives of ower fields.

     : Linear transmission prospective
       Correct communication in this prospective cousses the dissierd effect,
       therfore this approuch stands fore effects of communication.
2        see`s communication as a production in exchange of meanings, this consurns of
         the constructions of the massage`s using signs and
         approuch axtraction meaning from this Massage`s cold signification.

     : Linear approuch
     : Reception / Signification approuch
     : Culture approuch

WEEK 2        Communication Science


        Leson 2-1
        A short history of communication of sience

         2/3 goed
         ( Had twee keer alleen geluisterd/Zonder notities of geelerd te hebben )

1        We not gona discuss Prehistoric men & Ancient civilizations like coins
     - why - we have no recored that thies
         civilizations Thought about communication on a meta level.
         And constructive theoriew about there existance or use.
         We gone start in acients Greece ( Classical Antiquity -5oo BC  500 ) after the Romans
         they have the oldes books en topics to servife.
2        After covering the urlyest communications of Science of the Greec and Romans we talk about midevel times,
         ( Middel ages 500/1500 AC  ) a time where there was a little to know of communication Sccience.
         Then we discus the painting revulotion ( Earle modern times 1500/1800 AC ) and the ranaicance of our field
         ( Renaisance/enlightment 1500/1800 ).
         And we ending the mooc with The Modern times 19 century ( The Modern times 19 century 1800/1900 AC ).

         we will talk about 3 things

     : Industralisation
     : Political change
     : The change in communication landscape
      ( Next week we start whith 20 century communication )


        Leson 2-2
        Greek and roman retorica

         0/3 goed
         ( Had twee keer alleen geluisterd/Zonder notities of geelerd te hebben )
1        start-  A brief look at the Greec and Romans ( Classical Antiquity -500 bc/+500 AC  ) =
         ( Ancient Greece and Ancient Rome ).
     : 500 Ancient Greece - Geece was a collection of indepem=ndend city stats some in war whith echarter
      And others where alied.

2        A growing numbers of citys stats was adapting Democratic elements in there gouverments like

     : People Assemblemies
     : Elections
     : Chosen Gouverment Officials
           And Such
     : iefen do many citys had still kings or a counsil of nobels.
           the political power of citizens was grouwing.
     : And with it the need for a better understanding of the workings of mass communication.
3        its there for not surprising that the science of communication thrived in Acient Greece.

     Importent historical figures like : Socratse   470/399BC
                      : PLato      427/347BC
                      : Aristotle  384/322BC

     Revolved on a Academic debate on the subject.

4        By sides being a Academic Science it was in this time the for most Applied Science.

     Ther ware Tachers & Academies that thought the main principals of

     : Publiek speaking
     : Reasoning
     : Persuation
      Ambisieus politicians ware wies to learn a different ways approuching a odiance.

     : Lawyers
     : Businessmen
         : Militairy Commanders

     ware scooled In thees matters and made extensief use of it in there field.

     Militairy Commanders like

     : Xenophon 430/355BC
     : Alexander the great 356/323BC

     they also learned this to keep up the moral of there troops.


        Leson 2-3
        Two schools of classical communication sience

     We can make a broard distiction between two schools of classical thought and communication

1     The first school sees the way to discover the truth of things

     : Dialectic Method
     This scool started with Socrates Method and Plato they put a huge amphessis on the roll

     : Discourse
     : Logical Argumentation
     : Logical discussion
     : Rational discussion

     By finding out witch point is treu
     Here we have in a nut schell the peurpese of communication.
     To express the critical ways of ideas.
     Midevel monks ware also charmed by this classical idea of communication to reach the truth.
     It was in there opinion in a way for pre-Christian Greecs and Romans to see the geather truth og god.
     so even there were not cristians the wrightings of Plato and such
     were copied by cristian monk and have survived also many books of there contempriarie havend.
     usely we only know about thies other books becourse Plato and such preveer and reacted them.

2     The second school is called Rhetorica

     : Retorica

     The wright from the greec Retor Means ( publiek speaker ).
     Rhetorica taught the ability to precerve all means of persuassion in any given scanario ( Aristotle ).
     It was very much a applied science where the practicalitie of theorie they studie there worth.
     The main purpese was not truth but to persuate some one.
     So essentionaliy make to seem like the truth ifendo it wassent.
     Prepoons of this school whore also called Sophists 
     : Sophists   ( Practed by Socrates en Plato )

     Sophists was extreemly populair in the classical world not only in Greece but in Rome to,
     the ability to win people over to speeches was crosial fore political and social enviorment.

     : Ceasar       100/44BC
     : Mark Anthony 83/30BC
     : Octavian     63Bc/14AD

     Traint in and somtimes wrought about the art of persuassion
     Usenly the have studied the basics of Rhetorica in Greece itself.
     Luckly there are some books that thi survived by Aristotle and the roman Marcus Cicero


        Leson 2-4
        Rhetorical Theory

1 `     


        Leson 2-5
        The dark ages of communication sience


        Leson 2-6
        A Renaissance of our field


        Leson 2-7
        The wrighting press as a agent of change


        Leson 2-8
        Towards a modern communication sience

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