"It would be somewhat catastrophic," he said. But White Cloud, Logic and a number of other companies welcome the prospect that the FDA regulations will include quality-control standards in e-cigarette manufacture and in the nicotine-laced liquids the devices vaporize for inhalation. In fact, a number of e-cigarette makers are already marketing their products as if some rules are in effect. Altria, the parent of Philip Morris, will begin selling its e-cig line, MarkTen, in August in Indiana. David Sylvia, a spokesman for Understanding The Different Parts Of E-Cigarettes Ordering E-Cigarettes Online Versus In A Brick And Mortar Store Altria, said any FDA rules should encourage "good product guidelines and good manufacturing practices" in the category. "It should lead to better product performance and reduced variability," he added.
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