The channel won't be showing the canine equivalent of "Modern Family," "Mad Men" or "Downton Abbey" but will feature programs with music, visuals, animation and the occasional human that are designed to relax, stimulate and ease the loneliness of home-alone pets. "It's more than just entertainment for dogs. We are creating more of an environment," Neumann said of the channel that costs $4.99 a month. "They are bored and many suffer from separation anxiety. What we are trying to do is to give dogs something to focus on in the background." Unlike children and adults who can watch TV for hours at a time, Neumann said dogs view the medium differently and will be attracted to it once in awhile when they see something that interests them. "We have no intention of generating a new generation of couch potatoes out of our dogs," he added. While not taking any official position, the American Veterinary Medical Association (AVMA) said any relaxation and stimulation for pets is good. But it doubted that all dogs will take to it. "It could work for some dogs and it might not interest others," a spokesman for the AVMA said. David Frei, director of communications at the Westminster Kennel Club and a co-host of its annual dog show, thinks if it can help relieve separation anxiety for pets and their owners then DOGTV is a good thing. "I get pictures every year from viewers at home (of the dog show) of their dogs watching television, or standing up on their hind legs when they see a dog.
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