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Google's $35 gadget, which the company announced Wednesday , plugs into a television's HDMI port and allows users to "cast" Internet content from their smartphones to its screen. Instead of creating a new interface on the television, as Roku and Apple TV do, it's controlled from within apps already installed on your smartphone. Users don't need to download new content or learn a new interface: Their phones are already loaded. Wood points out two problems with this approach. First, he argues, people want to use the remote. "Being forced to use a phone exclusively as the controller doesnt work for most mainstream customers," he told Fast Company via email. Second, Chromecast only works with apps that install the feature--a list that is currently restricted to Netflix, YouTube, Google Play Movies & TV, and Google Play Music.
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