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Proposing the Tattoo elements as its subject of the street brand-name Ed Hardy, recently extend its name to a surprising product the red wine. 09 Winter, the World of Pretty hair straighteners online !What’s New? Choices of ed hardy shoes Came Into Season in Bremen

• Although the brand-name world always has strange things, this originate still attract many attentions, because the brand implications of street wear and of red wine are totally different from the target customer. Youth, wild, mischievous and vanguard — most of people would describe Ed Hardy wear brand like this.
• Christian Audigier, originator of Ed Hardy, who is gradually molding and expanding its brand categories. Many kinds of commodities appeared with design of Ed Hardy, including T-shirt, wallet, perfume, stocking, sunglasses, barware, swimsuit and underwear.
• Audigier even hope that with a dentist Eric Fugier who is the elite of the Beverly Hills together to develop a series of Ed Hardy toothbrush. But whether these seemingly arbitrary application of Ed Hardy could reduce the implications or not, and would it confused the brand feeling of consumers?
• Take the red wine for example, it often connected with exquisite, enjoyable and eased, however the brand of Ed Hardy is always the name instead of penetration and decadence.
• Most of target markets of red wine are the group of the old or the rich men, but the objective of Ed Hardy is vogue young people with venturesome spirit. Maybe the appearance of Ed Hardy red wine is the good news for the red wine industry, but is it also benefit for the brand of red wine?
• It seems like that this time Augidger did it so fast that consumers thought that put the brand-name to extend to every commodity, which harms the image of the brand. Some critics said, before giving the name to more other products, Ed Hardy should also return to evaluate their brand strategy to confirm their position from the eyes of consumers.
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