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condoms 2

Posted on 19/1/2012 at 10:29 - 0 Comments - Post Comment - Link

My last, but certainly not least, weblog is also about a condom company. The company called ‘Zazoo’ and wants to make clear that when you are making love a condom is essential. Most condom commercials are going about how to prevent a STDs. This commercial is different.

In the commercial you see a very annoying little boy. A man is with his little son in the supermarket. This little boy wants a special kind of candies, and he puts the candy bag into the cart. The father of this child put the bag of candies back into the shelf. The little child grabs the candy again and again the father put the candies back into the shelf. Then the little boy started to shout, cry and throws everything out of the shelf on the floor. All the other people in the supermarket stare at the father of the boy. The father sighs and then you see the text: ‘Use condoms’.

Ha-ha!! It is very funny and I think that everyone who every seen this commercial will remember this. This is, for most of young men, their worst nightmare.

So don’t forget people, if you are making love always use a condom!

http://www.youtube.com/watch?v=nojWJ6-XmeQ


condoms

Posted on 18/1/2012 at 22:47 - 0 Comments - Post Comment - Link

Link: http://www.youtube.com/watch?v=Z_hwMtG2xCs&feature=related

In this commercial there are two people who wants to make love to each other, it’s obvious that the use of a condom is essential in this commercial.

I do think that it’s a good commercial because these days the ‘younger’ people doesn’t realise how important it is to use a condom.

Times are changing, thirty years ago people didn’t even knew what AIDS was, but at the other hand I don’t think that this is the message in this commercial, its just a commercial for the condom industry and the mean goal is to sell as much as possible condoms.

A good commercial has to be funny as well, to catch the audience. During the commercial, when the guy wants to get in on, the guy gets out his condom and at that time his or her parents open the door and come in! By faking the condom that it is a chewing gum he puts the condom in his mouth and blows a bubble bell!  I have to say, It is quite funny.

A commercial where the message is clear and easy, only 55 seconds which means the chance of annoying is very low.


Jillz

Posted on 18/1/2012 at 19:03 - 0 Comments - Post Comment - Link

In this weblog I am going to talk about the Jillz Commercial.

Jillz sparkling cider is a new drink on the market and in the commercial you can see that it is a real woman’s drink. It is a drink almost the same as wine but the difference is that it is made from apples.

The strategy is very good, a lot of good looking men are working hard to create the drink, which is very attractive for a woman’s audience. 

In the commercial they are trying to show how the Jillz drink is made up, and when you are working hard it can be very hot so that is why the men in the commercial are taking of their shirts!

In the commercial they give the drink a certain feeling, but how do they do that? The use of the song ‘Fresh’ by Kool and the Gang is in my opinion the best song made up to use in this commercial, because that is exactly what the message is. A ‘Cool’ ‘Fresh’ cider to make you feel very young and attractive!


Gouden Loeki

Posted on 14/1/2012 at 14:42 - 0 Comments - Post Comment - Link

In this weblog I want to tell something about a commercial that won the ‘Gouden Loeki’ award.

The ‘Gouden Loeki’ is an award for the best Dutch commercial in a year.

It is a commercial from Calve, one of the brands from ‘Unilever’.

Calve is famous for its peanut butter. In this commercial they didn’t use a famous person but it was going about a famous person which everybody knew! And that’s why it was such a good commercial!

A young boy, called ‘Pietertje’ about seven years old is playing soccer and he is really crap,

He misses everything and in the end he even got substituted.

On the bench he takes a sandwich with ‘of course’ Calve peanut butter,  in the end he jumps into a nearby river to get the soccer bal.

It all comes down that is was going about Pieter van den Hoogenband, A famous Dutch swimmer who won a lot of golden medals at the Olympics.

I would also like to notice that the song ‘You never walk alone’ from Jerry and the Pacemakers is essential in this commercial, it makes the wee lad so cute and that is why everybody just loved this commercial.  

Oops! Another mis!


Albert Heijn

Posted on 10/1/2012 at 22:38 - 0 Comments - Post Comment - Link

In this weblog I want to write about the Albert Heijn commercial(s).

This is because when you’re writing about commercials the Albert Heijn has to be in it because of its popularity and the use of some smart strategies.

Albert Heijn is a Dutch super market concern and is probable the number one super market in the Netherlands.

What is a good commercial and what isn’t?

A good commercial for me is when there is a strong or well known or funny character that catches you during the commercial, in case of the Albert Heijn there is! A funny (older) bald man who is doing things that the most people on his age wouldn’t do anymore!

At the same time he is dancing on a cheer about all the products Albert Heijn are having in the sale.

Of course the background is very important as well, everything is perfect and all the products in the compartments are in the same row exact next to each other without any space between the products!

This man was so good that when Albert Heijn started this kind of commercials they didn’t even knew it would be such a success.

And of course, three months later another Albert Heijn commercial WITH the funny older bold man only a little bit different, other characters on the background, another ‘stupid’ cheer or slogan and another message, but in the end, The REAL message is always the same!

The Funny, older, bald man from Albert Heijn.


Dove

Posted on 8/1/2012 at 15:31 - 0 Comments - Post Comment - Link

I just typed ‘beauty commercial’ in to youtube.com and I found an extraordinary beauty commercial, more like a small beauty movie from Dove.

Dove is a personal care brand owned by Unilever. Dove's products include: antiperspirants/deodorants, body washes, beauty bars, lotions/moisturizers, hair care, and facial care products. I just red on wikipedia.com that Dove started in 2006 ‘the Dove Self-Esteem Fund’. It purports to be "an agent of change to educate and inspire girls on a wider definition of beauty and to make them feel more confident about themselves". To this day, Dove have created a number of largely online-only short films, including Daughters, Evolution, Onslaught, and Amy.

I chose to discuss the little movie: Onslaught.

http://www.youtube.com/watch?v=epOg1nWJ4T8&feature=related

As you could see the little movie is all about beauty commercials and that they are really affective, especially to woman who are insecure and to little girls. Dove wants to warn mothers with daughters. That mothers talk to their daughters before the beauty industry does. I think that this marketing campaign of Dove is really successful. The image of Dove, or what Dove creates with those movies, is: natural beauty. A lot of people (customers) think very positive about Dove. The little movie ‘Onslaught’ is 268058 time be watched, that’s a lot!! Also the video is popular all over the world. Dove reached a lot people with this movie and it was a very cheap commercial, because it wasn’t on TV and it spreads itself all over the internet. This type of marketing is a good example of ‘viral marketing’.


Doutzen Kroes

Posted on 7/1/2012 at 09:24 - 0 Comments - Post Comment - Link

This morning I was watching TV and I saw the latest commercial of ‘Douwe Egberts’. Douwe Egberts is a Dutch corporation that processes and trades coffee, tea, and other groceries. Douwe Egberts isn’t a beauty concern at all, but they use a famous model in the lead of the commercial. The person in the lead of the ‘Douwe Egberts’ commercial is one of the most famous models in the world. Her name is Doutzen Kroes and she is from Holland.

Currently Doutzen Kroes is one of the Victoria’s Secret Angels. Doutzen was born in the town of Oostermeer, in the province of Friesland, the Netherlands. After graduating high school, she sent snapshots of modeling agency Paparazzi in Amsterdam. In her first few seasons as a model, Kroes appeared in campaigns for luxury labels including Gucci, Tommy Hilfiger, Escada, Dolce & Gabbana, Valentino, Versace, Hugo Boss, Guerlain, Bottega Veneta, De Beers, GAP, Gianfranco Ferre, and Neiman Marcus. Blessed with a glowing beauty, Doutzen Kroes has pursued a talented career as a model and has become, in seemingly just a few months, the muse for many fashion designers. She has been a global ambassador for L'Oréal Paris since 2006.

Eva Longoria and Kerry Washington also worked for L’Oreal Paris. Eva, Kerry and Doutzen also played together in one commercial. I think that’s really clever of L’Oreal because, they can show the L’Oreal products for girls with brown hair and girls with blond hair all in one commercial. Girls see Doutzen, Eva and Kerry also as role models and they will buy the products of L’Oreal Paris faster then they will do normally. I’m a big fan of Doutzen and with me a dozen others. However, If we go back to the brand ‘Douwe Egberts’ it is very clever of them to use Doutzen!

 

 

The link to the commercial of L’Oreal with Eva, Kerry and Doutzen:

http://www.youtube.com/watch?v=tfOnW276SwQ


Proenza Schouler

Posted on 6/1/2012 at 20:37 - 0 Comments - Post Comment - Link

The latest trend among designers: your collection showing in an arty, short movie. Proenza Schouler has made the most recent arty, short movie: http://www.youtube.com/watch?v=VcRsB3XbZRY

 

Proenza Schouler is a New York based modern luxury womenswear and accessories label, founded in 2002 by designers Jack McCollough and Lazaro Hernandez. After meeting at Parson’s School of Design in 1998, the duo collaborated on their senior thesis collection, which was bought in its entirety by Barneys New York. McCollough and Hernandez worked with Marc Jacobs and Michael Kors respectively, then partnered on their graduation project.

 

In this quite vague film stumbled an unrecognizable model, Danielle Zinaich, she clomps around a creepy wooded area in a hooded patent leather rain coat in search of the elusive patent PS1. Shots of the bag floating against a blown-out white background illustrate said elusiveness. When she finally finds the bag (next to a stream, of course), we see she is wearing murderer gloves! Then there’s a bunch of water shots, which are not as soothing as they sound.

 

The PS1 collection from Proenza Schouler really is beautiful!  If you aren’t familiar with PS1, here’s your opportunity. First, a bit of background: The bag enjoys a huge fan following, with everyone from big name celebrities to everyday fashion mavens in Anytown, Anywhere going nuts over its practical shape, everyday-appropriate design and overall versatility. This is the epitome of casual, downtown-cool chic, emblematic of pulled together style; it’s the bag you grab and go with, the one you carry to the office, lunch dates, meetings, errand runs and everything in between.


Clearasil

Posted on 6/1/2012 at 14:20 - 0 Comments - Post Comment - Link

I was looking for any kind of commercial on the internet and a found a commercial from Clearasil. Clearasil is a brand of skin care and acne medication, whose products contain chiefly benzoyl peroxide, triclosan or salicylic acid as active ingredients. Clearasil has a wide range of products both for rapid and sometimes slow acne treatment and for everyday prevention.

Clearasil was invented in the United States in 1950 by Ivan Combe with the help of chemist Kedzie Teller. At this time, it was the first dermatological brand created especially for young skin to fight against pimples. This commercial from Clearasil is made in 2003. Leighton Meester is playing the lead of this commercial.

 

Leighton Meester is an American actress and singer. Meester gained fame for playing the role as Blair Waldorf in the hit CW young-adult television series Gossip Girl. She subsequently ventured into motion pictures and has many successful films to her credit. She most recently appeared in the 2010 country drama film, Country Strong. As of January 2011, she is set to appear in three big screen movies: The Roommate, Monte Carlo and The Oranges. But in 2003 nobody knew her. With these commercial and other little projects Leigthon Meester is now famous and all teenagers adore her!

 

This is the link to the commercial:

http://www.youtube.com/watch?v=FuuwGnMWFLw

 

 


Garnier

Posted on 6/1/2012 at 11:02 - 0 Comments - Post Comment - Link

Today my weblog is going about a beauty commercial from beauty concern ‘Garnier’. I was just watching some television and I saw the commercial of Garnier with Caroline de Bruijn in the lead. Caroline de Bruijn is an actress in Holland’s most popular soap called: ‘Goede tijden, slechte tijden’. Now, beauty concern ‘Garnier’ approached her to play in their commercials. Garnier uses the commercial strategy as they called ‘adaptation strategy’. That means that Garnier use all over the world the same concept for their commercials, but in every country they hire a different local actor/actress. If you follow this link, you will see the commercial: http://www.youtube.com/watch?v=BQtzME3iuSc. In this commercial Caroline tells that she colored her hair with Garnier and that Garnier isn’t bad for your hair at all and that the result has a beautiful color.

If you look further on youtube.com you’ll find also the same commercials from Garnier, with the same products, but only other actors and in a different language. For example, this is the British version of the commercial: http://www.youtube.com/watch?v=3LlMOPkTrlI. In the commercial you see Davina McCall, she is a British television presenter and actress.

This is the last example, the French version with Natacha Amal, also an actress: http://www.youtube.com/watch?v=LMAruOdHvxg&NR=1. This strategy is really successful for Garnier because this is relative to other strategy’s a very cheap one, because all of the commercials have the same concept. But the commercial is also very successful because Garnier use role models from the people’s own country and everyone thinks than: ‘Oh if she uses that, than it will be good’. So I hope that I could persuade you that this is an excellent commercial strategy.


Commercials

Posted on 4/1/2012 at 17:22 - 0 Comments - Post Comment - Link

If you still didn’t know: my subject for my weblog is ‘commercials’. I have chosen for this subject, because I think that this subject is very big and you see commercials all the time and everywhere, even you don’t want to see them. Commercial may refer to the term ‘advertising’ that means: paid classified messages in newspapers, magazines, flyers, billboards, and paid announcements over radio and television to sell a product, item or service. Advertising is a form of communication used to encourage or persuade an audience to continue or take some new action. Commercial advertisers often seek to generate increased consumption of their products or services through “Branding”, which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers.

 

A company use a commercial to aims the knowledge, attitude and/or behavior of their target group. If companies show in their commercial an offer price, they want to influence the behavior of the customers. If a commercial explain something about a new product, they want to influence the knowledge and if a commercial wants to create some kind of feeling or sense they are decidedly influence the attitude.

 

During a commercial a brand must be recognizable at something. Think for example at a logo, a slogan, music, colors or the typeface. One of the most famous logo of the world is the ‘M’ form McDonald’s. It is very important to make a logo simple and descriptive the company. In the commercials from McDonald’s on television, you heard also a recognizable tune and you see their colors (red and yellow) all the time. It is very clever to show the audience each time the same lay out, but with a different message. The target group will memorable the brand much easier, and that is the most important goal of a commercial.


The last day of my vacation

Posted on 3/1/2012 at 12:09 - 0 Comments - Post Comment - Link

Hello, my name is Karen de Jager. I’m nineteen years old. A new year is just started and my Christmas vacation is at the end. My Christmas vacation was absolutely amazing! A week before Christmas, me and my boyfriend planned a trip to London! London was so romantic, with all those Christmas songs and lights. Also was the whole city full of commercials. The commercials were on the busses, on big television screens, everywhere you looked you saw commercials. I think that’s very clever, because everyone sees those commercials and in your unconscious you save those messages. And when you are in the shop, and you are looking for the right product, and you see that product from the commercials, you will recognize it and you will buy it faster. Here an example from a beauty commercial on a bus:

 

You see here a beautiful woman in lingerie. Almost every woman wants to look like that and almost every man thinks that woman is sexy. So I think that this commercial is very successful. It is however difficult to check if this commercial really is successful, because you can’t measure how many customers bought your product after seeing that commercial. Also a big commercial on a London city bus is really expensive, so only big companies can use that type of advertisement. In Holland you see a whole different kind of public commercials. In Holland you will never see a big television screen on the streets with commercials. However more and more city busses and trams have big commercials on the outside. So I think that big television screens with commercials are the future of new advertisement in Holland!


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