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With Press Releases

10:05, 8/3/2013 .. 0 comments .. Link
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If you talk to IMers, they will tell you that press releases are a thing of the past. The usual problem is that people will only use free services, terribly written copy, and expect a miracle with the garbage they are sending out. Sadly, these people were upset but nothing worked, despite having put no work into the project. Of course they are disappointed. To help you bring more sales in, and to bring in additional traffic, you need to use a concentrated effort on your press release which requires hard work. In the following paragraphs, we will discuss several ways that you can increase your traffic and sales using press releases.


Press releases are unique in that you are not selling in the usual sense or writing articles. Articles are meant to inform, and sales letters are meant to sell. When you distribute your PR, it is going to various media outlets that are about news and that's it. Of course it's great to get traffic from your press release, but never include anything like a call to action or similar copy. Blatant selling and simple information aren't going to help you when you are writing a press release. Think of press releases as publishing straight news and nothing else and that will work best. It is vitally important that you add good SEO to every press release that you submit. If you can, use keywords that you optimized your website with. If you can access a keyword tool to find the terms and phrases that would be very popular, use this to target your niche market. This helps you make sure that your press release will be found by the people who are searching for whatever it is that you have to offer. Do not, however engage in keyword stuffing. That's only going to get your press release ignored.

The overall format for a release is extremely simple to follow even though there are templates for the challenged. Sure there is a little bit of wiggle room within that template, but if you go too far off the mark, people won't know what you're trying to get them to do. Take a look on Bing or the other search engine to find any templates, and they are pretty much all the same. The best ones are those published by the good press release distribution sites like PR Web and accomplished press release writers. Start with one of these and then, when you feel more comfortable, you can start playing with the format and making it your own.

We have given you just a few suggestions for making your press releases more effective. There are lots of rumors and false information on the net about releases, so be careful about who you listen to on the net. Nothing is hard about this, and you can learn it and use that information forever. Use the tips and tricks we've shared here as the foundation for your work.

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