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Before you do anything, you need to pick a topic for your blog post

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$ Before you do anything, you need to pick a topic for your blog post (28/4/2014)

According to Ignite Spot, 77% of Internet users read blogs, 6.7 million people blog on blogging sites, and 12 million people blog via social networks. Blogging is clearly here to stay. As marketers, blogging is essential to our jobs -- but it isn't easy. We have to come up with a topic, write something engaging, optimize it for SEO, and take a ton of other steps to make sure we are writing the best possible post that stands out from other similar topics online. There are 6.7 million people blogging, yet we have to stay original. Though we cannot explain blogging to a science, there are certain steps you can follow to make sure it has the essential components necessary to perform well. Here are 10 steps that can get you on the write path to blogging like a pro. No one likes an ugly blog post. Pictures don't make a post visually appealing -- the formatting and organization of the post does. You may notice that the titles and subtitles in the post are consistent. The pictures always have a similar border. The style stays consistent from post to post. There is always an image at the top to not only make the post look prettier, but also so it's included in social when the post is shared. Having this consistency allows people to recognize your company and brand at first glance while also keeping the post easier on the eyes. You might also be wondering if you've put in enough keywords. Again, don't worry about it. If there are opportunities to incorporate keywords, and it won't impact reader experience, do it. If you can make your URL shorter and more keyword-friendly, go for it. But don't cram keywords, or shoot for some arbitrary keyword density -- Google's smarter than that! http://blog.hubspot.com/marketing/how-to-write-blog-post-simple-formula-ht

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