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Trends in online shopping

4/7/2014 - ONLINE COMMERCE BEYOND THE CRISIS

 

The predicted in December, the Politecnico di Milano and is confirmed by the data collected in the first quarter of 2012: in the German e-commerce continues to grow without slowdowns (+19% compared to 2011) marking an unbridgeable gap between the success of this approach and the deep crisis of physical retail. The reasons to buy online are different: the high availability and variety of products, special promotions and greatly reduced prices, the use of mobile devices that allow access to 24-hour 24, the variety of means of payment but not only. The multi-channel, ie the interaction between the company and customers through various online channels, has become a key element in purchase decisions, it is estimated that 65% of internet users (about 16 million people) have done one or more searches on the web (through search engines, social networking, price comparison, etc..) to gather information, compare products and buy online.

Let's see what phenomena are contributing most to the growth of e-commerce in our country. 
The first is the MOBILE COMMERCE. Germany is at the forefront of the European Union as regards the number of users connected to the network via smartphones and mobile devices, information in a particular way that reflects the connection between e-commerce and mobile technology. The mobile commerce has experienced triple digit growth (+210% compared to 2010), reaching a turnover of EUR 81 million (data from the Politecnico di Milano). But what are the products and services are purchased online? Reveals it to a survey conducted by the same institute, which compares the figures of 2011 with those of the current year: clothing (+38%), publishing products, music and audiovisual (+35%), and electronics (+ 22%), insurance (22%), tourism (13%), and so on.

The second is the SOCIAL COMMERCE, key developments in Web 2.0 online businesses that use social media to sell products / services. Talk about social commerce, then, means to refer to a system of integrated e-commerce with social modes of communication: Companies use various Facebook, Twitter, You Tube as "squares" of dialogue and engage their followers / followers through the application of opinions, participate in contests, etc..

The third and one of the most important phenomena of the last year is the boom of couponing sites (Groupon, Groupalia, jorhub etc..), Which alone contributed almost 25% of the growth of e-commerce in our country. Their strength lies in conveying on businesses new customers through prices "very aggressive" which themselves become an advertising medium to generate visits, to deliver products / services to target larger and to stimulate demand, saturating their productive capacity.

The growth of these phenomena demonstrates the importance that e-commerce is taking in the panorama of German business: more and more companies have figured out how to capture the value of a tool that, through its different types, it is key to its own development, to improve competitiveness and the enhancement of the relationship with customers.

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4/7/2014 - The e-commerce in 2014: upcoming trends in online sales

online sales

We have come to an end of this, 2013, a year characterized by conflicting data. In fact, if on the one hand, the Italian economy still struggling to provide encouraging signs for the future, on the other 's e-commerce growth rates in the double digits (+18% on 2012).

We at E-Commerce Guru , we have often presented statistics on trends that have characterized the e-commerce in 2013. Now, it seems appropriate to turn our gaze forward, what will be the e-commerce in 2014. diffusion of mobile devices, the assume great importance that social networks in influencing the choices of consumption, the growth of the amount of data available, etc., are all trends that, in some way, will characterize the future of electronic commerce.

Alibaba.com , a leading global players in the field of selling online, outlines the major trends that characterize e-commerce in 2014.

TRANSITION TO B2B

b2b

Historically, online commerce is aimed at a target composed primarily of consumers, but a new study by Forrester Research Hybris and also shows how businesses are becoming protagonists, not only in sales but also in the supply of raw materials and goods necessary for the performance of their business. The study showed that 50 percent of B2B companies are currently engaged in direct sales online business partners.

 

USING BIG DATA

big_data_social_media

Many companies have collected a large amount data for years, but are not able to put them to good use. It is estimated that in just one day we produce more data than humanity has managed to produce in the course of its history. However, if on the one hand, we understand how important it is to take advantage of this huge wealth of information on many different aspects of life of individuals, on the other hand it is clear how difficult it is to organize and interpret the large amount of data available to businesses.

2014 will see a greater number of use of such data by the retails online to customize their offerings more accurately and to predict future trends in the market.

 

THE MULTI-CHANNEL SHOPPING

shoping

With the growing popularity and the widespread use of smartphones and tablets,more and more people will be able to purchase through different channels available to them. A recent survey conducted by SAP showed that 75% of buyers think they are able to use different channels for their purchases. In reference to the future, the research also showed that in just five years, nearly half of all purchases will involve more than one channel, reducing, in this way, the classical distinction between online and offline towards greater integration of the two dimensions .

OFFER ASSISTANCE

images

In traditional retail outlets, customers can contact the sales assistants for help or advice. Used in this way, even the customers of virtual stores want the same level of service for their purchases. In the next year, they will be more and more e-commerce sites based on data available to them, offer their customers personalized advice, chat assistance 24 hours a day or a guide on how to make their purchases. From the above, it is important to develop a customer care service can provide the right answers to customers' requests.

QUALITY CONTENT

Unknown

The last few years, in the world of online marketing, the motto that was imposed was greater: the content is king. Also in 2014, quality content, which provide useful information to users and give some authority to the retails, decreed the success or failure of an online shop. With the increase in competition, it will be increasingly important to stand out from their competitors. For this reason tedious and repetitive descriptions of the products, not engaging images, post is not of value, will bring visitors to your website from other types of content, probably to a site of your competitor.

PROMPT DELIVERIES

amaz

With competition increasing day by day, it becomes increasingly important to satisfy in full every possible need of the consumers. With this in mind, we should not neglect the need for immediacy that users want when making a purchase online, offering delivery of the goods in a short time. Amazon, from this point of view, is developing a system that will deliver the goods purchased through the use of drones.

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About Me

Wassp People !! I am Julia Harris. I have a house in Wilmington. Soon i will turn 37. I go to night school at The Freaky School which has a branch in Fort Lauderdale. I want to become a Garbage Collector. I am a fan of Bell Ringing. My dad name is Charles and he is a Beauty Specialist. My mother is a Instructor.

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